In December of 2023, the LinkSquares Marketing team set out to create a new homepage design.
We began by working closely with our SEO analyst and product marketing to identify ideal user journeys. Once we understand our priorities, I worked closely with our copywriter to capture the LinkSquares product story. I quickly learned it was time for a visual brand refresh and updated our type styling, color palette, photography guidelines and animation standards in order to more clearly communicate to our prospects.
